Our Vision

To be a global technology leader that leads the change in how businesses and their communities engage to foster a trusted and meaningful relationship.

Our Mission

We grow our people to grow our company.

Our Story

2002

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2014

2017

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2019

2020 - 2022

2022

2023

2024

Ascentis was founded

Ascentis came from 2 words – Ascent + is, which represents always rising. It started as a software services company focusing on stored value smart card solutions. Its first product was Cardsurf, designed for cyber cafes and arcade centres.

Ascentis’ first cloud-based membership and rewards solution, MatrixCRM, was introduced

This was pivotal for Ascentis as Cardsurf was enhanced to incorporate rewards program features. It was then retired and Ascentis’ first cloud-based membership and rewards solution, MatrixCRM, was launched.

MatrixClient was launched to provide instant rewards gratification at Point of Sale (POS) without requiring POS integration

MatrixClient was launched to integrate instant gratification for members with Point of Sales (POS).

Electronic vouchers and cashback features were introduced.

With the introduction of electronic vouchers and cashback features, many clients continued to adopt MatrixCRM and MatrixClient.

Ascentis’ first e-commerce project for 12Buy.com

Ascentis’ first foray into e-commerce and a bespoke desktop and mobile website (mobile responsive today) was developed to support early days versions of Windows, Symbian and iOS.

Ascentis Malaysia was incorporated

Ascentis Malaysia was incorporated and started with 2 headcounts. It now serves as a support and development centre.

Ascentis’ first overseas enterprise project

Ascentis implemented MatrixCRM for Puregold in the Philippines, one of the largest hypermarkets, supermarkets and convenience store business conglomerates in Philippines.

Digital agency Meet Isaac was founded

Meet Issac was founded as a subsidiary of Ascentis that focuses on providing digital, creative and social services to Ascentis clients. Today, Meet Isaac has also extended its services to loyalty consulting. Ascentis together with Meet Isaac, is known as A.MI – a technology agency providing digital and loyalty solutions.

Ascentis voted as Asia Pacific's Top 10 CRM solution provider

Ascentis was voted top 10 CRM solution provider in Asia Pacific by APAC CIO outlook.

CRM & Loyalty Agency of The Year (Local Hero)

Marketing Interactive’s Bronze & Local Hero Award

Ascentis launched AscentisMMS

The launch of AscentisMMS accelerated its growth and expansion, becoming one of the leading mall loyalty solution providers in Southeast Asia.

CRM & Loyalty Agency of The Year (Silver)

Mobile Marketing Agency of the Year (Silver)

Vision 2025

“To be a leading CRM solution provider in Southeast Asia by 2025″. Our corporate values are Professionalism, Accountability, Consistency and Teamwork (PACT).

CRM & Loyalty Agency of The Year (Silver)

Mobile Marketing Agency of the Year (Silver & Local Hero)

The challenging period

With 95% of its business linked to retail and F&B, business came to a halt as many clients were also trying to cope with the pandemic. During this period, Ascentis diversified its product lines into retail POS to support its vision as a Omnichannel solutions provider.

Ascentis launched retail Point of Sales (POS), an enterprise cloud POS solution for retail

Ascentis launched its Retail POS – Omni, an enterprise cloud-based POS integrated with its CRM and eCommerce. Omni empowers businesses to manage multi-channel sales and engagement within a single platform.

Ascentis’ year of transformation and 2028 Vision

Ascentis was acquired by Fushi Technologies (China) and the Development and Science Center (DSC) in Shenzhen was set up to drive its product development, innovations and software services.

Revealing its Vision 2028 – To be a global technology leader that leads the change in how businesses and their communities engage to foster trusted and meaningful relationship.

Ascentis has been awarded with the AI Trailblazers Innovation Award

Under the initiative of Ministry of Digital Development and Information and Google Cloud, Ascentis won an innovation award for a groundbreaking and valuable functional product that demonstrates the value of generative AI in its AscentisCRM.

Certifications

Achieving ISO/IEC 27001:2022 certification, the internationally recognized standard for information security management systems (ISMS), underscores our ongoing commitment to safeguarding sensitive data and reinforcing our information security practices across all aspects of our operations.

This certification confirms our capability to identify, assess, and mitigate security risks, while also highlighting our commitment to operational excellence and maintaining the highest information security standards.

SOC 2 (System and Organization Controls 2) is a framework designed for organizations that manage customer data. It evaluates the effectiveness of controls related to five key trust service criteria established by the AICPA (American Institute of CPAs): security, availability, processing integrity, confidentiality, and privacy.

SOC 2 Type 1 Compliance
Achieving SOC 2 Type 1 compliance reflects our commitment to maintaining a secure and trustworthy environment for our clients. We are dedicated to continually enhancing our controls and processes to mitigate risks and uphold the integrity of our services.

Ascentis SOC 2 Type 1 Report is an independent third-party examination that demonstrates how Ascentis meets key compliance controls and objectives. These reports, available to Ascentis customers upon request, are designed to help you and your auditors understand the controls we have implemented to support our operations and ensure compliance.

SOC 2 Type 2 Compliance
SOC 2 Type 2 compliance is a comprehensive, independent examination of our controls over an extended period of time. It verifies that we have implemented and maintained effective controls across all five Trust Service Criteria — security, availability, processing integrity, confidentiality, and privacy — and that these controls are operating effectively to manage and protect our customers’ data.

By achieving SOC 2 Type 2, Ascentis has demonstrated that our controls are not only designed effectively, but they are also continuously operating in a manner that ensures the security, reliability, and confidentiality of our services. This certification strengthens our dedication to providing the highest level of transparency and assurance to our customers.